A specially trained hilmor™ RETOOL Team is taking the new brand and line of tools to the streets — literally. The team will begin making its way from coast-to-coast in six customized vehicles, complete with product demonstration and testing stations, in February.
“Before we launched the hilmor line of products, our researchers spent a lot of time with HVAC/R technicians, gaining many valuable insights about gaps in the tool market,” says Emily Bavaro, director of marketing, hilmor. “We also learned technicians need to touch, test and see new products before making such significant investments, which led to the development of the RETOOL Team,” she says.
The RETOOL Team with its customized vehicles will make appearances at HVAC/R distributors, trade shows and technical schools, introducing industry professionals to the brand and giving them firsthand experience with the tools.
RETOOL Team vehicles feature individual stations that mimic some of the unique challenges technicians face in the field. For example, at the thermocouple clamp test station, copper tubing replicates what might be found on a service call. Technicians can demo the new hilmor thermocouple clamp on the spot and discover how much easier it is to get the job done utilizing the hilmor Dual Readout Thermometer.
The electronic gauge with vacuum sensor demonstration station replicates some of the dark spaces and poor lighting technicians face on the job. With traditional manifolds, the readings can become virtually impossible to see. The new hilmor electronic gauge is backlit, making it easily visible in all types of light. As an added feature, the gauge color automatically changes to match the selected refrigerant.
Besides introducing new tools, the vehicle and RETOOL Team also will help technicians evaluate existing equipment. Manifolds, one of the most used pieces of equipment on the job, are exposed to a lot of wear and tear, causing them to leak. At the thermometer accuracy testing station, technicians are invited to bring in their own manifolds for temperature calibration and can test their own gauges for leaks. Should a hilmor manifold leak in the future, it can be repaired on the spot because the new line is the only one on the market to feature replaceable stainless steel valve seats.
The team and their vehicles will be equipped and prepared for all types of events, from one-on-one demonstrations with technicians to counter days and special events at branches to industry shows. For more information, visit hilmor.com.