For more than two decades, Fantech has been researching, designing and bringing to market “ventilation solutions” that ensure better indoor air quality in the buildings where we live and work. Recently, the company announced it has launched a rebrand initiative including a new visual identity and a new tagline: simply better.
“At this milestone, we’re renewing our brand promise, and we’re raising a new brand standard that brings this promise to life,” said Rick Caldwell, director of marketing, Systemair / Fantech. “Our new branding speaks to our core principles as a company dedicated to the HVAC/R industry. With the combination of our innovative ventilation solutions, our knowledgeable team of experts and our well-established best practices, we are able to deliver high-quality standardized ventilation products that are simple, robust and easy to choose, install, maintain and use.”
The company’s new logo and typeface set it apart from competitors and reflect its unique blend of sophistication, efficiency and friendliness. A round, dynamic shape symbolizes air in movement, which is abstracted from a rotating fan wheel. It’s composed of a number of individual elements that form a strong, single and compact unit — just like the individual brands and locations of the Systemair Group, as well as the large scope of the Systemair product portfolio.
“Fantech has undergone a tremendous transformation in the last two years and we require a stronger brand identity to distinctly communicate Fantech’s integrated vision for delivering ventilation solutions to our customers,” said Mike O’Loughlin, managing Ddirector, Systemair / Fantech. “As we embark on the next chapter in our history, we want to leverage Systemair’s global resources in order to strengthen Fantech on its mission to transform the way the industry thinks about ventilation. Our new brand highlights the strength of our company, as well as the quality of our products, and lets our current and future customers know that Fantech is simply better.”