The site, www.diversitech.com, also contains stronger messaging about the unique benefit the company brings to its customers. Visitors will also notice how DiversiTech continues to seek new product ideas, intellectual property assets and companies for acquisition to drive its continued growth.
A driving force behind the site’s user-friendly interface is the prominent use of product visuals on each page. For example, the home page is segmented into four key sections: HVAC Product Categories, Other Business Segments, Featured Products and Top Viewed Products. Underneath each section are several large-scale images of related products. The images are hyperlinked, taking the visitor to a page where more detailed information can be found.
A new addition to the website is a “favorites” tool. When browsing the company’s product selection, customers can use this tool to mark as “favorite” the products they are interested in ordering or knowing more about. Saving their selected products as favorites saves valuable time when they return to the site later.
Wholesalers and contractors will also appreciate the well-organized Resources section. From downloadable promotional literature to videos to technical data sheets, visitors have quick access to numerous product support materials.
Other important features include an enhanced search tool function, product reference charts and a dedicated product selector tool for Quick-Sling system mounting products.
Optimized to be mobile friendly, customers can view and interact with the site from smartphones or tablet devices.