ST. LOUIS, Mo. – To generate more leads directly to its preferred contractors, Unico, Inc. is rolling out more than 600 personalized HVAC contractor websites this week. The sites are free to Unico Preferred Contractors and are co-branded with Unico and contractor messaging, with a call to action to contact the UPC. The company leads that are ready to buy can use a contractor finder tool on UnicoSystem.com to locate their local UPCs and click through to their sites.
Unico, manufacturer of small-duct HVAC systems, has also added incentives to help UPCs close the sale, including an industry-best, 15-year product warranty. The company also provides free training and contractor rebates for every system sold.
Unico has approximately 650 UPCs across the U.S. and Canada, and the company wants to boost that to 1,000 or more in 2018. UPCs also receive a $100 rebate from the company for each installed system, and a free membership in the National Association of the Remodeling Industry, which includes being listed on the NARI site as a reputable partner with remodeling firms.
Unico’s free training program now includes more training dates every month and a new facility that allows additional hands-on experiences. Contractors can earn “badges” for completing training modules; these badges are displayed on each UPC website. Badges can also be earned for length of experience, ability to offer Unico-backed financing, certification to install the Unico iSeries and several other categories.
The company recently launched a new website that leads potential buyers through the decision-making process and touts Unico’s trained, experienced contractors and the extended warranty they’ll get when they contract with a UPC for installation. The new site features the company’s preferred installing contractors, with a contractor locator by zip code. A live chat option gives consumers an easy way to contact the company directly.
For more info, visit: unicosystem.com.