Marketair, HydroKleen Form U.S. Marketing Alliance

Marketair has formed a marketing alliance with HydroKleen to promote U.S. contractor licensing for the Queensland, Australia-based company’s HVAC/R branded DMS cleaning program.

HydroKleen, which has already established licensee and Master Licensee networks in Scandinavia, Canada, Europe, Asia and Australia, is relying on Marketair to initiate its U.S. market penetration and help recruit its national network goal of a approximately 500 licensees. Since the program is marketed as cutting-edge indoor air quality, Marketair will also help recruit U.S. health organizations for brand approvals and promotion, similar to HydroKleen’s exclusive endorsement from the National Asthma Council—Australia. W. Williams Air Conditioning, Groves, Texas; and Ralph’s Air Conditioning, Conroe, Texas—the first U.S. HVAC/R licensees.

Unlike traditional franchising, HydroKleen licensees don’t pay royalties or franchise fees, but instead pay a nominal annual fee to remain state-of-the-art. HydroKleen provides licensees with a comprehensive coil cleaning program that includes online training, cutting-edge pressurized cleaning equipment designed especially for reaching the confined interiors of DMS, catchment bags, advertising slicks, ecologically green cleaning agents, service truck wraps and a variety of accessories.

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