SMACNA Launches National ‘Ignite Your Career’ Workforce Development Campaign

The Sheet Metal and Air Conditioning Contractors’ National Association has launched its workforce development campaign, designed to raise public awareness for career opportunities across the organized HVAC and sheet metal industries, and support its members in recruitment efforts. A new website,, is being rolled out and will serve as the “digital hub” of this comprehensive campaign.

The Ignite Your Career website serves as a dynamic hub for visitors to explore the many career paths and opportunities within the industry; hear success stories from a variety of real-life professionals and connect with resources, including local SMACNA chapters and industry training centers, to learn more about available opportunities.

Along with the website, SMACNA has launched a social media presence for its Ignite Your Career campaign on Facebook, Instagram, Twitter and YouTube. Other features of the campaign include audience research, digital advertising and media relations efforts. New marketing materials, including handouts, infographics and videos spotlighting careers in the industry, are also available for member companies to enhance their own recruitment programs and activities.

The U.S. Bureau of Labor Statistics projects a 9% growth in jobs in the sheet metal industry by 2026, making it one of the fastest-growing industries in the country. Job seekers can benefit from eager-to-hire employers, rewarding careers, superior salaries and wages and on-the-job training across managerial and skilled labor roles.

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