Heating, Air-conditioning & Refrigeration Distributors International announces its agreement with Decision Analyst to serve as the principal research partner for HARDI’s analysis of the commercial refrigeration channel. Together, HARDI and Decision Analyst will conduct extensive primary market research through interviews with key channel constituents. Findings will be documented in a comprehensive final report, which will be made available for purchase later in 2021.
HARDI launched its commercial refrigeration research efforts in 2020 to begin shedding light on several critical topics, including:
- Factors driving end-user purchases and buying patterns
- Ways contractors market their product to end-users, and the factors determining who contractors select as primary supplier(s)
- Relationship between distributors and contractors, specifically as it relates to services distributors offer contractors and ways distributors support their contractor customers
- Ways suppliers evaluate the development of new products, and how they market both new and existing products to potential customers.